16 Essential Social Media Tools for Top Marketers in 2024

Hannes Parman
December 28, 2023
5 min read

At Neural Advertising, we understand the importance of staying ahead in the ever-evolving world of social media marketing.

In the rapidly evolving world of social media marketing, businesses must be equipped with the right tools to stay ahead of the competition. This comprehensive guide will introduce you to the most effective social media tools that marketers can utilize to streamline their workflow, engage their audience, and improve their overall strategy.

Social Media Management Tools

1. Buffer

Buffer is a user-friendly social media management tool that enables you to schedule, publish, and analyze your social media content with ease. Its robust features include:

  • Scheduling content across multiple platforms
  • Team collaboration
  • Analytical insights for strategy optimization

2. Hootsuite

Hootsuite is a versatile social media management platform that offers a comprehensive suite of tools for managing, monitoring, and measuring your social media presence. Key features include:

  • Unified dashboard for managing multiple accounts
  • Social listening capabilities
  • Detailed analytics for performance tracking

Social Media Analytics Tools

3. Sprout Social

Sprout Social is an all-in-one social media analytics tool that helps you measure the performance of your social media campaigns and make data-driven decisions. Notable features include:

  • Comprehensive reporting
  • Customizable dashboards
  • Social listening and sentiment analysis

4. Google Analytics

Google Analytics provides valuable insights into your website traffic, including the impact of your social media marketing efforts. It helps you:

  • Track social media referrals and conversions
  • Analyze user behavior and demographics
  • Set up custom reports and goals

Social Media Content Creation Tools

5. Canva

Canva is a popular graphic design tool that enables you to create visually appealing content for your social media channels. It offers:

  • A vast library of templates, images, and icons
  • Easy-to-use drag-and-drop interface
  • Collaboration features for team projects

6. Lumen5

Lumen5 is a video creation platform designed specifically for social media marketers, allowing you to:

  • Transform articles and blog posts into engaging videos
  • Customize video styles, music, and branding
  • Utilize AI-powered video editing

Social Media Advertising Tools

7. Facebook Ads Manager

Facebook Ads Manager is the central hub for creating, managing, and analyzing your Facebook and Instagram advertising campaigns. It offers:

  • Targeting options for specific audiences
  • Performance tracking and optimization
  • Budget and bidding management

8. Google Ads

Google Ads allows you to create and manage advertising campaigns on the Google Display Network, YouTube, and other platforms. Key features include:

  • Keyword targeting
  • In-depth performance analytics
  • Flexible budgeting options

Social Media Monitoring Tools

9. Mention

Mention is a powerful social media monitoring tool that helps you track brand mentions and monitor your online reputation. With Mention, you can:

  • Receive real-time alerts for brand mentions
  • Monitor competitors and industry trends
  • Access analytics to measure your brand's online presence

10. BuzzSumo

BuzzSumo is an invaluable tool for discovering trending content and monitoring your brand's performance on social media. It offers:

  • Content discovery and curation
  • Influencer identification and outreach
  • Competitor analysis and benchmarking

Social Media Automation Tools

11. Zapier

Zapier is an automation tool that connects your favorite apps and automates repetitive tasks, streamlining your social media marketing workflow. Zapier enables you to:

  • Automate social media posting and content sharing
  • Integrate social media tools with other apps
  • Set up custom workflows for efficiency


IFTTT (If This, Then That) is an automation platform that simplifies your social media management by creating conditional statements called "applets." With IFTTT, you can:

  • Cross-post content across different platforms
  • Automate content curation
  • Connect your social media channels with other services

Social Media Listening Tools

13. Brandwatch

Brandwatch is a social media listening tool that provides real-time insights into your brand's online presence. It helps you:

  • Track brand mentions and sentiment analysis
  • Identify trending topics and conversations
  • Monitor competitor activity and industry trends

14. Awario

Awario is a social listening tool that enables you to monitor online conversations about your brand, products, and competitors. Its features include:

  • Real-time monitoring of brand mentions
  • Sentiment analysis and trend detection
  • Influencer identification and outreach

Influencer Marketing Tools

15. Klear

Klear is an influencer marketing platform that helps you find and collaborate with influencers in your niche. It offers:

  • Influencer discovery and analytics
  • Campaign management and reporting
  • Relationship tracking and CRM integration

16. Upfluence

Upfluence is an all-in-one influencer marketing solution that streamlines the process of finding, managing, and analyzing influencer campaigns. Key features include:

  • Influencer search and vetting
  • Campaign management tools
  • Performance tracking and ROI analysis


In conclusion, this article has provided a thorough examination of the top social media tools that can help you excel in your marketing efforts. We have covered various categories of tools, including social media management, analytics, content creation, scheduling, automation, listening, and influencer marketing. By leveraging these tools, you can streamline your workflows, create captivating content, and stay ahead of your competition. Ultimately, integrating these powerful tools into your marketing strategy will empower you to achieve your business objectives and maintain a strong online presence in the ever-evolving world of social media.

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Hannes Parman
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