Animated Video Marketing: Strategy, Tools, and Success

The Neuralad
August 21, 2023
5 min read

In the ever-evolving digital landscape, video marketing has emerged as a powerful tool that can transform the way businesses connect with their audience. Among the myriad of techniques available, animated video marketing stands out for its ability to captivate viewers, simplify complex ideas, and create a lasting impact. This comprehensive guide is your ultimate resource for understanding and mastering the art of animated video marketing. From setting clear goals and exploring various types of animated videos to leveraging essential tools and implementing effective strategies, you'll be equipped to create an engaging and successful animated video marketing campaign that not only resonates with your target audience but also drives growth and helps you achieve your objectives. Dive in, and unleash the potential of animated video marketing to elevate your brand like never before!

What is Animated Video Marketing?


Animated video marketing is the use of animated videos to promote your business and its products or services. These videos can range from simple to complex animations, including 2D or 3D designs, motion graphics, or even hand-drawn illustrations. While they may vary in style, animated videos can effectively communicate complex ideas in a visually appealing and easy-to-understand format.

Why Should Businesses Use Animated Video Marketing?


There are several reasons why businesses should incorporate animated video marketing into their overall strategy:

  1. Engagement: Visual content is more likely to captivate and hold viewers' attention compared to static images or text. Animated videos can make even the most complex information more digestible, thereby increasing engagement with your target audience.
  2. Brand Recognition: Creating a unique and consistent visual style for your animated video marketing efforts can help reinforce your brand’s identity and improve overall recognition.
  3. Versatility: Animations can be tailored to fit a variety of marketing purposes, including educational content, product showcases, and storytelling to connect with your audience on a deeper level.
  4. Shareability: Compelling animated videos have the potential to go viral, subsequently increasing the reach of your marketing message and driving higher engagement.

Establishing Your Animated Video Marketing Goals


Before diving headfirst into animated video marketing, it's crucial to establish clear goals for your efforts. These goals may include:

  • Raising brand awareness
  • Showcasing product features/benefits
  • Educating your audience on a specific topic
  • Encouraging audience engagement
  • Increasing website traffic
  • Generating leads or sales

By setting clear goals, you can create a roadmap for your animated video marketing strategy and measure the success of your efforts.

Types of Animated Video Marketing


There are numerous styles and types of animated videos that you can leverage for your marketing campaigns. Some popular options include:

Explainer Videos


Explainer videos
are short, engaging animations that simplify complex concepts or processes to educate your audience. These videos can help increase understanding and retention of your message, making them a powerful tool for marketing.

Product Showcase Videos


A product showcase video uses animation to highlight the features and benefits of your product or service. These videos can demonstrate how your product works, the problems it can solve, and why it's the best choice for your target audience.

Narrative and Storytelling Videos


Incorporating narrative elements into your animated videos can help evoke an emotional response from viewers and forge a stronger connection with your brand. These videos might share compelling stories about your business, customers, or industry, effectively engaging your audience in a more relatable and personal manner.

Social Media Videos


Social media platforms are increasingly dominated by video content. Creating engaging, shareable animated videos specifically tailored for various social channels like Facebook, Instagram, or LinkedIn can help you reach a wider audience and strengthen your online presence.

Creating Your Animated Video Marketing Strategy


Now that you understand the potential of animated video marketing, it's time to create a plan to incorporate this powerful technique into your overall marketing efforts. Here are some crucial steps to take:

1. Define Your Target Audience


Determine who you want to reach with your animated videos. Your target audience may include current customers, potential customers, or even industry influencers. Understand their needs, pain points, and preferences to create videos that resonate with them.

2. Align Video Content with Your Goals


Align the content of your videos with your established marketing goals. Ensure that the topics you select, the stories you tell, and the visuals you use all contribute to achieving the desired results.

3. Choose the Right Type of Animation


Select the type of animation that best suits your message and target audience, considering factors such as style, complexity, and length. Remember that the type of animation should also align with your goals and reflect your brand identity.

4. Create a Distribution Plan


Determine the channels where you will share your animated video content, including your website, email marketing campaigns, and social media platforms. Create a schedule or distribution plan to ensure consistent and regular delivery of fresh content.

5. Measure Results and Iterate


Monitor the performance of your animated video marketing efforts, tracking key metrics such as views, engagement, and conversions. Use this data to optimize your strategy and create more compelling content moving forward.

Essential Tools for Animated Video Marketing Success


Creating high-quality animated videos can be made more manageable by leveraging some essential tools and platforms. Below, we explore a few notable options to consider:

  1. Animation Software: Platforms like Adobe After Effects, Toon Boom Harmony, or Blender can be used to create professional-grade animated videos. Some user-friendly options for beginners include Vyond, Moovly, or Powtoon.
  2. Storyboarding Tools: Tools such as Boords, Plot, or Frameforge can help you create compelling storyboards to plan out your visuals and narrative before diving into animation.
  3. Project Management Apps: Organize and manage your animated video marketing projects using apps like Trello, Asana, or Basecamp.
  4. Video Editing Software: To polish your final product, consider using video editing software like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.

Hallmarks of a Perfect Animated Video Marketing Campaign


A successful animated video marketing campaign incorporates several essential elements:

  1. A Clear and Compelling Message: Your animation should convey a clear and easily understandable message that resonates with your target audience.
  2. Entertaining and Engaging: Incorporate humor, interesting visuals, or a captivating story to keep your audience entertained and engaged throughout the video.
  3. High-Quality Animation: Invest in professional-grade animation to ensure your video looks polished and modern.
  4. Optimized Duration: The length of your animated video should align with your target audience's attention span and viewing habits while considering the platform you plan to share it on.
  5. Strong Call-to-Action (CTA): Conclude your video with a clear and powerful CTA that prompts viewers to take the desired action, whether it's subscribing to your channel, sharing the video, or purchasing your product.

Best Strategies for Successful Animated Video Marketing


To maximize the effectiveness of your animated video marketing campaign, implement the following strategies:

1. Generate Buzz with Teasers


Create excitement around an upcoming product launch or event by releasing animated teaser videos. These short and intriguing videos can encourage viewers to share the content and stimulate conversation around your brand.

Example: When Apple is set to release a new product, they often use short animated teaser videos that generate buzz and anticipation in the weeks leading up to the launch.

2. Collaborate with Influencers


Partner with influencers in your industry to create animated videos featuring their likeness or voiceover. By leveraging their credibility and significant following, you can quickly reach a larger audience and potentially gain new customers.

Example: Dropbox collaborated with several popular YouTube animators to create unique and entertaining animated videos showcasing its features, resulting in increased reach and visibility.

3. Explore Unconventional Platforms


While YouTube, Instagram, and Facebook are common platforms for sharing animated videos, consider tapping into untapped platforms with significant user bases to reach a wider audience. For example, TikTok or Snapchat are gaining popularity as video-sharing platforms, offering opportunities to connect with niche markets.

Example: Chipotle has successfully utilized TikTok to share engaging animated videos, captivating young audiences and driving significant engagement.

4. Utilize User-Generated Content (UGC)


Invite your audience to contribute their own animations or designs related to your brand or product. Feature this UGC in your marketing campaigns, driving engagement and fostering a sense of community among your customers.

Example: LEGO often features fan-made stop-motion animations, showcasing creative uses of their product, and building a sense of community among LEGO enthusiasts.

5. Create a Series


Develop episodic or serialized animated video content to encourage viewers to follow along and anticipate new content. This strategy helps maintain viewer attention and can lead to increased loyalty and brand presence.

Example: MailChimp produced an animated video series called "MailChimp Presents," featuring several stories of small businesses navigating the entrepreneurial journey.

Conclusion


Animated video marketing offers endless potential for businesses to engage, educate, and captivate their target audience. By adopting strategic approaches, leveraging the right tools, and carefully considering the elements of an effective animated video, you can create a compelling and successful animated video marketing campaign that drives growth and helps you achieve your objectives.

Frequently Asked Questions

Why should I use animated videos instead of live-action?


Animated videos offer a level of creativity and flexibility that live-action may not provide. You can easily break down complex concepts, create entertaining characters, and develop visually captivating scenes without the constraints of live-action production budgets.

How long should my animated video be?


The ideal length for your animated video depends on factors such as platform, target audience, and the video's purpose. Generally, shorter videos (30 seconds to 2 minutes) tend to perform better on social media, while longer videos (up to 5 minutes) may be more appropriate for educational content.

How much does it cost to create an animated video?


The cost of creating an animated video depends on factors such as the animation style, duration, and complexity of your project. Simple animated videos can start as low as a few hundred dollars, while professional-grade productions might cost thousands. Outsourcing to freelancers or using online tools can help manage costs.

How can I promote my animated video?


To promote your animated video, share it across various social media platforms, embed it on your website, incorporate it into email marketing campaigns, and collaborate with influencers. Additionally, consider investing in paid advertising to increase your video's reach.

Which video format should I use for my animated video?


MP4 is a widely supported format that offers good video quality and compression. However, depending on the platform you plan to share your video on, you might need to optimize it according to specific requirements.

Can I create an animated video myself, or do I need to hire a professional?


Many user-friendly online tools and platforms allow even beginners to create simple animated videos themselves. If your project requires more advanced animation techniques or high-quality production, it might be worth hiring a professional or agency to ensure a polished final product.

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