How to Use Pinterest for Blogging: Grow Your Audience

Hannes Parman
April 24, 2023
5 min read

Are you a blogger struggling to gain traction? Fear not! There's a game changer that's been right under your nose: Pinterest. This visual search engine is a goldmine for bloggers who know how to harness its power. So buckle up, because we're about to dive into the world of Pinterest and learn how to use it for blogging success.

In this article, we'll cover:

  • Why Pinterest is a blogger's best friend
  • Crafting the perfect pin
  • Developing a winning Pinterest strategy
  • Collaborating with others on the platform
  • Analyzing your Pinterest performance

Plus, we'll tackle some frequently asked questions along the way. Let's get started!

Why Pinterest is a Blogger's Best Friend

You might be wondering, "Why should I bother with Pinterest for blogging?" Well, here are some compelling reasons:

  • Massive user base: With over 450 million monthly active users, Pinterest offers a huge pool of potential readers for your blog.
  • Longevity: Unlike other social media platforms, pins on Pinterest have a longer lifespan, meaning they can drive traffic to your blog for months or even years.
  • Visual appeal: Pinterest is all about visuals, which makes it an ideal platform for showcasing your blog's content in an eye-catching way.
  • Easy integration: You can easily add "Pin It" buttons to your blog, allowing readers to share your content on Pinterest with just a click.

Crafting the Perfect Pin

Now that you're convinced of Pinterest's potential, let's explore how to create irresistible pins for your blog:

Choose the Right Image

A picture is worth a thousand words, so pick an image that will grab the attention of Pinterest users. Consider using high-quality, eye-catching photos or custom-designed graphics that are relevant to your blog post.

Optimize Your Pin's Dimensions

Longer, vertical images perform better on Pinterest, so aim for a 2:3 aspect ratio (e.g., 1000 x 1500 pixels ). This ensures that your pin will look great on users' feeds and mobile devices.

Craft a Compelling Description

A well-written pin description is crucial for boosting your pin's visibility. Incorporate your main keyword (in this case, " Pinterest ") and use natural language that entices users to click through to your blog.

Add a Call-to-Action

Encourage users to take action by including a clear call-to-action (CTA) in your pin's description, such as "Click to learn more" or "Discover the secret to blogging success."

Developing a Winning Pinterest Strategy

To get the most out of Pinterest for blogging, you'll need a solid strategy. Here are some tips to get you started:

  • Create keyword-rich boards: Organize your pins into boards with descriptive, keyword-rich titles and descriptions. This will help users find your content and boost your pins' visibility.
  • Pin consistently: Regularly pinning new content (and repinning popular pins) will keep your account fresh and increase your chances of being discovered by users.
  • Engage with your audience: Respond to comments, like other users' pins, and follow relevant accounts to build relationships and grow your Pinterest community.

Collaborating with Others on Pinterest

Teamwork makes the dream work, and Pinterest is no exception! Here are some ways to collaborate with others on the platform:

  • Join group boards: Contribute to group boards that are relevant to your niche. This allows you to reach a wider audience and network with other bloggers. For instance, if you're into video marketing, check out The Neural Ad's blog on video marketing for inspiration.
  • Participate in Tailwind Tribes: Tailwind is a popular Pinterest scheduling tool that also offers "Tribes," which are groups of users who share content related to a specific topic. Joining relevant Tribes can help you connect with like-minded bloggers and expand your reach.

Analyzing Your Pinterest Performance

To ensure your Pinterest efforts are paying off, it's essential to track your performance. Here are some key metrics to monitor:

  • Impressions: The number of times your pins have been seen on Pinterest.
  • Engagement: The number of times users have interacted with your pins (e.g., saves, clicks, comments).
  • Click-through rate (CTR): The percentage of users who click on your pin and visit your blog.

To dig deeper into these metrics, use Pinterest Analytics or a third-party tool like Tailwind.

Frequently Asked Questions

Q: How often should I pin?

A: There's no one-size-fits-all answer, but many experts recommend pinning at least 5-30 times per day. Experiment to see what works best for your audience and your schedule.

Q: Should I focus on Pinterest SEO?

A: Absolutely! Optimizing your pins, boards, and profile with relevant keywords will help users find your content and improve your visibility on the platform.

Q: Can I schedule pins in advance?

A: Yes! Tools like Tailwind and Buffer allow you to schedule pins in advance, saving you time and ensuring consistent activity on your account.

Conclusion

In a nutshell, learning how to use Pinterest for blogging can significantly boost your blog's traffic and engagement. By creating captivating pins, developing a winning strategy, collaborating with others, and tracking your performance, you can turn Pinterest into a powerful ally in your blogging journey.

Now that you've unlocked the secrets of Pinterest for blogging, it's time to explore other aspects of digital marketing. Check out Neural Advertising's blog for valuable insights on topics like social media marketing, content marketing, PPC advertising, and more. Happy pinning, and happy blogging!

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Hannes Parman
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