YouTube Shorts Strategy: Boost Views & Engagement in 2024

Hannes Parman
December 28, 2023
5 min read

In this article, we will guide you through the process of creating a successful YouTube Shorts strategy for 2024. We will cover all aspects of YouTube Shorts, from understanding the platform to producing engaging content and effectively promoting your videos. Let's dive in!

Introduction to YouTube Shorts

YouTube Shorts is a relatively new platform that allows users to create and share short, engaging videos. These videos have a maximum length of 60 seconds and are designed to be easily consumed on mobile devices. With the increasing popularity of short-form video content, YouTube Shorts has become a valuable tool for marketers and content creators looking to expand their reach and engage with audiences in a new way. For an in-depth look at video marketing, check out our video marketing guide.

Understanding the YouTube Shorts Algorithm

Before diving into creating content, it's essential to understand how the YouTube Shorts algorithm works. This will help you tailor your content to maximize its potential reach and engagement. The YouTube Shorts algorithm is designed to promote content that:

  1. Keeps viewers engaged for the entire duration of the video.
  2. Encourages viewers to watch multiple shorts in a row.
  3. Generates likes, comments, and shares.

By understanding these factors, you can create content that appeals to the algorithm and increases the likelihood of your videos being promoted to a larger audience.

Creating Engaging Content

Creating engaging content is the cornerstone of any successful YouTube Shorts strategy. Here are some tips to help you create captivating content:

  1. Tell a story: Use a storytelling approach to make your content more relatable and engaging. This can help keep viewers watching until the end of the video, boosting its performance in the YouTube Shorts algorithm.
  2. Keep it simple: Given the time constraints, it's essential to focus on one main idea per video. Avoid trying to cram too much information into a single short, as it can be overwhelming and disengage viewers.
  3. Optimize for mobile viewing: Since YouTube Shorts is designed primarily for mobile consumption, ensure your videos are easily viewable on small screens. Use large text and clear visuals to make your content easily digestible.
  4. Incorporate humor: Adding humor to your content can make it more enjoyable and memorable, increasing the likelihood of viewers engaging with and sharing your videos.

For more tips on creating engaging video content, check out our article on YouTube Shorts tips and ideas.

Optimizing Your YouTube Shorts

Once you've created your content, it's crucial to optimize it for discoverability and engagement. Here are some key aspects to consider:

  1. Use relevant keywords: Including keywords related to your content in the video title, description, and tags can improve its visibility in search results and increase the chances of it being recommended to viewers interested in similar topics. Be sure to use keywords that accurately reflect the content of your video.
  2. Create eye-catching thumbnails: A compelling thumbnail can encourage users to click on your video and start watching. Use high-quality images, clear text, and bold colors to make your thumbnail stand out from the competition.
  3. Leverage hashtags: Hashtags can help your content get discovered by users searching for specific topics. Include relevant hashtags in your video description to increase its discoverability. We recommend using 1-2 hashtags in your video title.
  4. Engage with your audience: Responding to comments and engaging with viewers can help build a loyal audience and encourage more interaction with your videos. Active engagement can positively impact the YouTube Shorts algorithm and improve the visibility of your content.
  5. For more information on optimizing your content, check out our guide on 2024 best content marketing practices for business success.

Promoting Your YouTube Shorts

In addition to creating and optimizing your content, it's essential to promote your YouTube Shorts to maximize their reach and engagement. Here are some strategies to consider:

  1. Cross-promote on other platforms: Share your YouTube Shorts on other social media platforms, such as Pinterest, Twitter, and Instagram. This can help drive traffic to your content and expand your audience.
  2. Collaborate with other creators: Partner with other content creators in your niche to cross-promote each other's content. This can help introduce your videos to new audiences and boost your overall reach.
  3. Leverage paid advertising: Consider using Google Ads or other paid advertising options to promote your YouTube Shorts. This can help increase their visibility and attract more viewers.
  4. Utilize retargeting campaigns: Use ad retargeting to show your YouTube Shorts to users who have already shown interest in your content or products. This can help increase engagement and drive conversions.

For more promotion strategies, explore our digital marketing blog category.

Analyzing and Adjusting Your Strategy

It's crucial to regularly analyze the performance of your YouTube Shorts and adjust your strategy accordingly. Use YouTube Analytics to monitor key metrics, such as watch time, engagement, and audience retention. By identifying trends and areas for improvement, you can refine your content and promotion strategies to maximize their effectiveness.

For more insights on analyzing and adjusting your marketing strategy, read our article on understanding social marketing.


Creating a winning YouTube Shorts strategy for 2024 requires understanding the platform's algorithm, producing engaging content, optimizing your videos for discoverability and engagement, effectively promoting your content, and regularly analyzing and adjusting your strategy. By following these steps, you can position yourself for success in the rapidly growing world of short-form video content. Good luck!


How do you become successful on YouTube Shorts?

To become successful on YouTube Shorts, create engaging content, optimize your videos for discoverability, promote them on various platforms, and analyze their performance. For a detailed guide, refer to our Winning YouTube Shorts Strategy 2023 article.

How do you get a lot of views on YouTube Shorts?

To get a lot of views on YouTube Shorts, focus on producing engaging, high-quality content that appeals to your target audience. Optimize your videos with relevant keywords, create eye-catching thumbnails, and promote your content on other platforms. Learn more in our YouTube Shorts tips and ideas article.

How do YouTube Shorts go viral?

YouTube Shorts go viral when they resonate with viewers and generate high engagement levels. Factors like compelling storytelling, humor, and shareable content can contribute to virality. Additionally, optimizing your videos and promoting them effectively can increase their chances of going viral.

What is the algorithm of YouTube Shorts?

The YouTube Shorts algorithm promotes content that keeps viewers engaged for the entire video, encourages viewers to watch multiple shorts in a row, and generates likes, comments, and shares. Understanding these factors can help you create content that appeals to the algorithm and reaches a larger audience.

Why is my Shorts getting no views?

Your Shorts may be getting no views due to factors like insufficient optimization, poor discoverability, or low audience engagement. To improve your Shorts' performance, ensure your videos are optimized with relevant keywords, eye-catching thumbnails, and engaging content. Additionally, promote your videos on various platforms to increase their visibility.

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Hannes Parman
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